If Your Report is P.U.R.E. – It’s Purified. Follow these four rules of thumb to make your report sing!
Pick just the key elements from the story that you want to convey. Use a maximum of 70 words, usually two to three sentences.
Trim the fat – bias, opinion, and filler from the report. If there’s a statement or opinion someone makes that feels essential to your story, just keep it in quotes. Ie: Dr. Seuss said, “Children make an excellent audience.” And keep the report free of your own opinion.
Use at least two industry news sources for your research. And if they are from distinctly varied sources, all the better. Cross check for consistencies.
E Easy to Understand
Consider your viewer. Tell the story like you just met a friend and have 20 seconds to communicate this news to them. Use simple, plain English. Keep it short. And have fun!