A finished Purified Video is about 25 seconds long, so the script you write is pretty concise. Here are a few key tips to keep is simple:
- Start with a question: Ask yourself “What does my viewer want and need to know about this story?” Imagine you just met a friend and have 20 seconds to tell them what happened. Two or three sentences is probably enough.
- Lead with what feels like the most essential information. Look for “the nugget” or the heart of the story. Skip opinion, bias or filler.
- Use clear, easy to understand language. Avoid technical words that are difficult to pronounce or remember. Write the story like you’re giving a friend a quick update.
- Avoid clutter. You may want to cut out names and refer to them by a title or description for ease of reading. For example: “A customer of Walmart” or a “bystander” is easier to read and say than a full name like John Doppelganger. Or use “the governor of Iowa”” instead of their full name, which gives context to the story and makes it easier to remember.